A white background with a few lines on it

Guess Who’s Back (and Hopefully Better)?

AJ Oberlender • December 1, 2024
Eminiem  is taking a picture of himself and says `` guess whos back ... back again ''.

Hey everyone, it’s AJ Oberlender here—your favorite witty, occasionally frazzled dad, and Miami sports enthusiast. It’s been a minute (or, you know, several) since I’ve updated this blog. Between raising two amazing daughters, Yael and Diana, juggling life at DoorLoop, and running a couple of side hustles (I'll mention them from time to time), things got… let’s just say busy.


But no more excuses. Starting now, I’m making a commitment to show up here more often. Whether it’s sharing branding tips, diving into the joys of fatherhood, chatting about Miami sports, movies, or religion this blog is where I’m putting my thought energy. Expect insights, laughs, and the occasional dad joke (you’ve been warned).


I’m excited to bring this space back to life and share more of the journey with you.


Let’s do this. 🚀

A woman is sitting on a desk in a lotus position with headphones on.
By AJ Oberlender July 23, 2025
Discover why authentic personal branding beats AI-generated content every time. Learn the 70/30 rule for using AI tools while keeping your unique voice and personality that connects with your audience.
A man with a beard and glasses is smiling in front of a pink background.
By AJ Oberlender July 13, 2025
A web designer's honest experiment with AI website builders. Discover what AI gets right, where it fails spectacularly, and why human creativity still matters in web design. Plus, why the "human in the loop" approach might be the future.
A woman is standing behind a counter in a restaurant holding a computer monitor.
By AJ Oberlender July 5, 2025
Discover how hospitality-inspired employee treatment delivers 300% ROI and 40% less turnover. From Ritz-Carlton secrets to Southwest Airlines success, learn the VIP strategies transforming workplace culture and employee engagement.
A man is holding a baby and two little girls on a sidewalk.
By AJ Oberlender June 27, 2025
Raising bold, compassionate, and fearless kids in today's world. A personal reflection on teaching my daughters the true meaning of chutzpah - not just being pushy, but having the audacity to care and the courage to make things better.
A little girl is sitting on a boat in front of a dolphins banner.
By AJ Oberlender June 17, 2025
Discover why sports fans spend 306% more than regular customers and how businesses like Apple, Netflix, and Patagonia are creating fanatic-level brand loyalty. Learn the psychology and strategies behind building devoted brand communities.
By AJ Oberlender June 12, 2025
Discover how the ancient Shema prayer became our secret weapon for meaningful bedtime connection. A Miami dad's guide to blending spirituality and modern parenting for better sleep and stronger family bonds.
A man wearing glasses and a hat is standing with his arms crossed.
By AJ Oberlender May 26, 2025
Discover the Story-Driven Contrast Method to build an authentic personal brand that cuts through the noise. Real strategies for entrepreneurs who refuse to sound like everyone else.
A close up of a dollar bill 's eye.
By AJ Oberlender May 22, 2025
Stop hiding behind generic marketing speak. Learn how to reverse engineer your best client wins into a compelling value proposition that actually converts browsers into buyers.
A row of buildings lit up at night with palm trees in front of them.
By AJ Oberlender May 13, 2025
Exploring the vibrant culture that inspires creativity and hustle. From Brickell to Little Havana, discover how Miami's unique energy creates the perfect storm for innovation and breakthrough thinking.
A collage of pictures shows a man holding a child
By AJ Oberlender May 5, 2025
A tribute to my dad, Brian Oberlender—VP, mentor, and morning coffee buddy. Lessons in grit, failure, and why being human is stronger than being a hero.
Show More