AJ Oberlender

Brand strategist · tech leader · family guy

1,000 websites, two daughters, a lot of opinions.

I’m AJ Oberlender. I build brands, websites, and lately an app or two, all while raising the aforementioned daughters and managing to watch every Miami Dolphins game.

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  • “I went from page 12 on Google to page 1 in a matter of 3 months.”Jason Gryder, Seabird Property Management
  • “It saved me countless hours. Because of this we are able to expand our business.”Mark Schreiber
  • “A website has to be YOURS to be meaningful, not just a boiler plate.”Katherine Chaffin, Fine Feather Rentals
  • “24 years working with different developers. AJ is far and beyond the best.”Christopher Smith, AZ Realty & Rentals
  • “He took a loose collection of ideas and turned it into something we’re proud of.”Mrs. Murray, Cameo Towers Condominium Association
  • “If every vendor had someone like AJ, it would make my life a helluva lot easier.”Doug Bauman, RE/MAX Centre Realty
  • “He did not just build a website, he crafted an experience.”Lin, Pride Realty
  • “Responsive, dedicated, conscientious, and TALENTED. If he could only be cloned.”Eileen Oravic, Eileen Oravic Real Estate

Core values

The through-line in everything I take on, at work and at home.

  1. Tech leader

    I turn ideas into things that ship, most recently a 1,000-website division and an iOS app.

  2. Founder at heart

    I started Zossoz to give small businesses brand strategy and design under one roof.

  3. Dad to Yael and Diana

    My toughest role yet, raising two spirited daughters.

  4. Miami roots & Jewish pride

    Deeply connected to my heritage and always repping Miami sports.

The journey so far

From studying political science and business to leading the Customer Websites division at DoorLoop, my career has been fueled by a love for building brands and digital experiences. With an MBA from FIU, I started Zossoz as a way to channel my passion for branding, and every project is another chance to help businesses tell their stories.

When I’m not working, you can find me cheering on our Miami sports teams or spending time with my family.

More about AJ
Every project is another chance to help a business tell its story.

What I’m building

One thesis, eight proof points, and a day job.

Everything I build sits where brand, product, and community overlap.

DoorLoop

Director of Custom Websites

1,000+ published sites

Built the websites division from zero, with a team of one.

The story

Agency

Zossoz

A Miami consultancy for brands that need a voice, a website, and a straight answer.

zossoz.com

Cafecito

Your brand voice, bottled, so AI-assisted content still sounds like you. A Zossoz brand.

getcafecito.co

Product

Derekh Learning

An iOS app that uses AI as a study partner for Torah, Talmud, and Jewish wisdom.

derekhlearning.com

Media

The Post-MVP Guy

Product strategy for early-stage startups. No invoices, just aligned upside.

thepostmvpguy.com

The Chutzpah Chronicles

The Jewish world in five minutes, daily, with a Shabbat edition on Fridays.

thechutzpahchronicles.com

The Parenting Prism

A weekly newsletter for working parents who run things. Five minutes, no guilt.

theparentingprism.com

The Sports Strategist

The teardown method, pointed at sports. In the shop now.

Launching soon

Commerce

Kosher Couture

Jewish culture meets contemporary style, in clothing and accessories.

koshercouture.com

Latest from the blog

All articles

Kind words

Words of praise

More testimonials
  • I went from page 12 on Google to page 1 in a matter of 3 months.

    Jason GryderOwner and CEO, Seabird Property Management

  • A website has to be YOURS to be meaningful, not just a boiler plate.

    Katherine ChaffinOwner, Fine Feather Rentals

  • 24 years working with different developers. AJ is far and beyond the best.

    Christopher SmithAZ Realty & Rentals