AJ Oberlender

Brand strategist · tech leader · family guy

Bringing bold ideas to life.

I’m AJ Oberlender. I build brands, websites, and lately an app or two – all while raising two incredible daughters and managing to watch every Miami Dolphins game.

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  • “I went from page 12 on Google to page 1 in a matter of 3 months.”Jason Gryder, Seabird Property Management
  • “It saved me countless hours. Because of this we are able to expand our business.”Mark Schreiber
  • “A website has to be YOURS to be meaningful, not just a boiler plate.”Katherine Chaffin, Fine Feather Rentals
  • “24 years working with different developers. AJ is far and beyond the best.”Christopher Smith, AZ Realty & Rentals
  • “He took a loose collection of ideas and turned it into something we’re proud of.”Mrs. Murray, Cameo Towers Condominium Association
  • “If every vendor had someone like AJ, it would make my life a helluva lot easier.”Doug Bauman, RE/MAX Centre Realty
  • “He did not just build a website, he crafted an experience.”Lin, Pride Realty
  • “Responsive, dedicated, conscientious, and TALENTED. If he could only be cloned.”Eileen Oravic, Eileen Oravic Real Estate

01What drives me

Core values

The through-line in everything I take on, at work and at home.

  1. Tech leader

    I turn ideas into things that ship – most recently a 1,000-website division and an iOS app.

  2. Founder at heart

    I started Zossoz to give small businesses brand strategy and design under one roof.

  3. Dad to Yael and Diana

    My toughest role yet – raising two spirited daughters.

  4. Miami roots & Jewish pride

    Deeply connected to my heritage and always repping Miami sports.

02The story

The journey so far

From studying political science and business to leading the Customer Websites division at DoorLoop, my career has been fueled by a love for building brands and digital experiences. With an MBA from FIU, I started Zossoz as a way to channel my passion for branding, and every project is another chance to help businesses tell their stories.

When I’m not working, you can find me cheering on our Miami sports teams or spending time with my family.

More about AJ
Every project is another chance to help a business tell its story.

03What I’m building

One thesis, four proof points.

Everything I build sits where brand, product, and community overlap.

DoorLoop

Director of Custom Websites

Built the websites division from zero to 1,000+ published sites, with a team of one.

The story

Zossoz

Founder

A Miami consultancy for brands that need a voice, a website, and a straight answer.

zossoz.com

Derekh Learning

Creator

An iOS app that uses AI as a study partner for Torah, Talmud, and Jewish wisdom.

derekhlearning.com

Founder support

Equity partner

Product strategy for early-stage startups. No invoices, just aligned upside.

How it works

04Fresh thinking

Latest from the blog

All articles

05Kind words

Words of praise

More testimonials
  • I went from page 12 on Google to page 1 in a matter of 3 months.

    Jason GryderOwner and CEO, Seabird Property Management

  • A website has to be YOURS to be meaningful, not just a boiler plate.

    Katherine ChaffinOwner, Fine Feather Rentals

  • 24 years working with different developers. AJ is far and beyond the best.

    Christopher SmithAZ Realty & Rentals