What Wile E. Coyote Can Teach You About Chasing the Wrong Metrics
Wile E. Coyote never questioned the ACME catalog. Here's why buying the next marketing tool feels like progress and usually isn't.
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Round Three of Revisions Is Never About the Design
Nobody ever says "I don't know who we're for." They say "can we see one more version?" Round three is where that catches up with you.
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People Think They're Buying a Website. They're Really Buying Emotional Security
Most website work is customer psychology, not design. What people actually buy is confidence, and the template was never the product.
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From "It Won't Work" to 1,000+ Websites: My Intrapreneurial Success Story
I was told a website division wouldn't work here, because it hadn't before. Here's how it reached 1,000 published sites with a team of one.
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How I Automate Duda Website Copy with Plumb AI and ChatGPT
How I automated whole Duda content builds with Plumb AI and ChatGPT, and why the output beats generic template copy for property managers.
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Why AI Can't Replace Your Personal Brand: The Human Edge in Content Creation
Authentic beats generated, every time. The 70/30 rule I use for AI tools, and how to keep the voice that made people follow you to begin with.
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I Asked AI to Build a Website. Here's What It Got Right (and Hilariously Wrong)
Can AI build a website? A web designer who ships sites for a living tests AI builders: what they nail, where they fall apart, and why humans still matter.
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