The Chanukah Marketing Lesson: How to Keep Your Audience Engaged for 8 Straight Days
Chanukah keeps people showing up for eight straight nights. Five things it can teach a brand about trust, surprise, and building a community.
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Why Every Business Needs a ‘Shamash’: Leading Without Burning Out
The shamash lights every other candle and never gets counted. On leading a team that way without burning yourself down to the wick.
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Day 1: Lighting the Way: What the Menorah Means to Me
Night one of an eight-part Chanukah series, starting with the story of one particular menorah, what it survived, and the light we hand down.
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Latkes, Oil, and Lessons in Imperfection: Why the Messiest Traditions Are the Best
The Oberlender latke tradition is a mess, and that's the recipe. On imperfection in parenting, marriage, and every family kitchen at Chanukah.
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What Abraham Joshua Heschel Taught Me About Leadership
Heschel reshaped how I lead: empathy, humility, and treating ordinary moments as worth showing up for. Lessons I use as a dad and a director.
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