You built the MVP.
Now let's make sure it's the right thing—before you waste months building the wrong one.
Product Strategy Session →
Most MVPs are built fast.
Some are built right.
Almost none are built with users in mind.
That's where I come in.
I work with early-stage founders to make sure the next features, UX flows, and product bets are the right ones. Not the obvious ones. Not the ones your investors expect. The ones your users will love—and stick around for.
Separate what users actually need from what they say they want.
Prioritize features that drive retention, not just acquisition.
Position your product in a way that creates "aha" moments.
What I Bring
Translate your vision into actual decisions. Prioritize ruthlessly. Build what matters next.
Fix confusing flows, identify friction, and make it feel like someone thought this through.
Position your product in a way real humans understand—and maybe even like.
How I Work
A no-BS approach focused on results, not endless meetings.
No invoices. Just upside.
I don't work with just anyone—and I don't charge cash.
I partner with founders I believe in, for equity. That means our incentives are perfectly aligned from day one.
You get honest, strategic input from someone who's betting on your success.
I get to work on things I care about, not just projects that pay.
This isn't fractional anything. It's a handshake and a shared mission.
Frequently Asked Questions
It's pretty straightforward—I provide product strategy and hands-on help in exchange for a small equity stake in your company. The exact percentage depends on your stage, the scope of work, and our mutual assessment of value. I prefer simple deal structures without complex terms.
I typically work with early-stage startups where 1-3% equity makes sense for both parties. The exact number depends on your stage, the scope of my involvement, and the specific challenges we're solving together. I'm focused on alignment, not maximizing my take.
Most engagements last 3-6 months of intensive work, followed by ongoing advisory as needed. I focus on concrete deliverables and knowledge transfer so your team becomes self-sufficient. I don't create dependencies—I build capabilities.
I specialize in B2B SaaS, consumer marketplaces, and productivity tools. I'm particularly effective with products that have complex user journeys, behavior change challenges, or positioning issues. That said, good product thinking works across categories.
Transparency and clear communication are core to how I work. If things aren't clicking, we talk about it early. While I fully commit to partnerships, I also build in graceful exit options for both sides. The goal is always mutual success, not locked-in obligations.
Who This Is For
You've built an MVP that works but still feels... off. You know there's potential, but something isn't clicking with users.
You're gearing up for a seed round or your first real users. The product needs to be right before you scale.
You need someone who gets product, brand, and user behavior—but doesn't overcomplicate solutions.
You don't want a long-term advisor, but you do want sharp strategic help at a critical moment.
Book a free teardown session.
Show me what you've built. I'll ask some questions, rip it apart (constructively), and let you know if I see something worth partnering on.
Schedule a Strategy Session →