A white background with a few lines on it

Real Leaders Roll Up Their Sleeves—Not Just Talk About It

AJ Oberlender • February 27, 2025

Why the Best Leaders Don’t Just Lead—They Get in the Trenches and Do the Work

Ever walked into work and found your COO assembling furniture? No? Just me?


The other day, I headed upstairs at DoorLoop and saw something that made me stop in my tracks—our COO, sleeves rolled up, putting together desks so the team could move into a bigger space.


No cameras. No big announcement. No “look at me, I’m such a hands-on leader” speech. Just him, an Allen wrench, and a pile of desk parts that, I guarantee you, were missing at least one critical screw.


And that right there? That’s real leadership.


Leadership Is More Than a Title


A lot of people think leadership is about telling people what to do. Giving orders, making decisions, sitting in meetings, and calling the shots from above. But the best leaders don’t just talk about culture—they live it.


It’s easy to post on LinkedIn about “teamwork” and “leading by example.” It’s a whole other thing to actually do it.


A COO’s job description doesn’t include furniture assembly (at least, I don’t think it does). But when leaders step up and do the work, no matter how small, it sends a powerful message:


  • No task is beneath you.
  • No role is more important than the people behind it.
  • Success isn’t built from the top—it’s built together.


And let’s be real—nothing earns respect more than seeing your boss sweating over the same problems as you.


Why Hands-On Leadership Matters


A company’s culture isn’t determined by mission statements or team-building retreats. It’s built in moments like these—the small, often unnoticed actions that define what kind of place this is to work.


When leadership gets in the trenches, it creates an environment where:


  1. People feel valued. Employees don’t just want a paycheck; they want to know their work matters. Seeing leadership invest time and effort into something as small as a desk shows they care.
  2. Trust is built. If leaders are willing to do the work alongside the team, it fosters trust. It’s a lot easier to follow someone who’s with you, not just above you.
  3. Teams work harder. No one wants to let down a leader who’s in the fight with them. When leaders show they’re willing to hustle, teams step up and match that energy.


Forget Titles—Show Up Instead


At the end of the day, leadership isn’t about hierarchy. It’s about presence. It’s about showing up, doing the work, and proving—through actions, not words—that you’re invested in your people.


So, whether you’re running a company, leading a team, or just trying to be the kind of person others want to work with, remember:


  • The best leaders don’t just talk. They show up.
  • Leadership isn’t found in meetings—it’s built in moments.
  • Culture isn’t a buzzword—it’s the actions you take every single day.


And sometimes, it’s as simple as picking up an Allen wrench and getting to work.


Who’s the best hands-on leader you’ve ever worked with? Drop a story in the comments—I’d love to hear it.

A woman is sitting on a desk in a lotus position with headphones on.
By AJ Oberlender July 23, 2025
Discover why authentic personal branding beats AI-generated content every time. Learn the 70/30 rule for using AI tools while keeping your unique voice and personality that connects with your audience.
A man with a beard and glasses is smiling in front of a pink background.
By AJ Oberlender July 13, 2025
A web designer's honest experiment with AI website builders. Discover what AI gets right, where it fails spectacularly, and why human creativity still matters in web design. Plus, why the "human in the loop" approach might be the future.
A woman is standing behind a counter in a restaurant holding a computer monitor.
By AJ Oberlender July 5, 2025
Discover how hospitality-inspired employee treatment delivers 300% ROI and 40% less turnover. From Ritz-Carlton secrets to Southwest Airlines success, learn the VIP strategies transforming workplace culture and employee engagement.
A man is holding a baby and two little girls on a sidewalk.
By AJ Oberlender June 27, 2025
Raising bold, compassionate, and fearless kids in today's world. A personal reflection on teaching my daughters the true meaning of chutzpah - not just being pushy, but having the audacity to care and the courage to make things better.
A little girl is sitting on a boat in front of a dolphins banner.
By AJ Oberlender June 17, 2025
Discover why sports fans spend 306% more than regular customers and how businesses like Apple, Netflix, and Patagonia are creating fanatic-level brand loyalty. Learn the psychology and strategies behind building devoted brand communities.
By AJ Oberlender June 12, 2025
Discover how the ancient Shema prayer became our secret weapon for meaningful bedtime connection. A Miami dad's guide to blending spirituality and modern parenting for better sleep and stronger family bonds.
A man wearing glasses and a hat is standing with his arms crossed.
By AJ Oberlender May 26, 2025
Discover the Story-Driven Contrast Method to build an authentic personal brand that cuts through the noise. Real strategies for entrepreneurs who refuse to sound like everyone else.
A close up of a dollar bill 's eye.
By AJ Oberlender May 22, 2025
Stop hiding behind generic marketing speak. Learn how to reverse engineer your best client wins into a compelling value proposition that actually converts browsers into buyers.
A row of buildings lit up at night with palm trees in front of them.
By AJ Oberlender May 13, 2025
Exploring the vibrant culture that inspires creativity and hustle. From Brickell to Little Havana, discover how Miami's unique energy creates the perfect storm for innovation and breakthrough thinking.
A collage of pictures shows a man holding a child
By AJ Oberlender May 5, 2025
A tribute to my dad, Brian Oberlender—VP, mentor, and morning coffee buddy. Lessons in grit, failure, and why being human is stronger than being a hero.
Show More