AJ Oberlender 

Brand Strategist, Tech Leader, Family Guy

Bringing Bold Ideas to Life

I build brands, websites, and digital experiences that engage, connect, and grow – all while raising two incredible daughters and managing to watch every Miami Dolphins game.

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Core Values

Tech Leader

A passion for transforming ideas into scalable digital experiences.

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Grow your business

Founder of Zossoz, where brand strategy meets design.

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Dad to Yael and Diana

My toughest role yet – raising two spirited daughters, ages 3 and 1.

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Miami Roots & Jewish Pride

Deeply connected to my heritage and always repping Miami sports.

The Journey So Far

From studying political science and business to leading the Customer Websites division at DoorLoop, my career has been fueled by a love for building brands and digital experiences. With an MBA from FIU, I started Zossoz as a way to channel my passion for branding, and every project is another chance to help businesses tell their stories. When I’m not working, you can find me cheering on our Miami sports teams or spending time with my family.

Latest from the Blog

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Why AI Can't Replace Your Personal Brand: The Human Edge in Content Creation

By AJ Oberlender • July 23, 2025
Discover why authentic personal branding beats AI-generated content every time. Learn the 70/30 rule for using AI tools while keeping your unique voice and personality that connects with your audience.
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I Asked AI to Build a Website. Here's What It Got Right (and Hilariously Wrong)

By AJ Oberlender • July 13, 2025
A web designer's honest experiment with AI website builders. Discover what AI gets right, where it fails spectacularly, and why human creativity still matters in web design. Plus, why the "human in the loop" approach might be the future.
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How Treating Employees Like VIPs Transforms Company Culture (And Your Bottom Line)

By AJ Oberlender • July 5, 2025
Discover how hospitality-inspired employee treatment delivers 300% ROI and 40% less turnover. From Ritz-Carlton secrets to Southwest Airlines success, learn the VIP strategies transforming workplace culture and employee engagement.

Words of Praise